DIGITAL MEDIA AND WEB

SUMMARY OF “DIGITAL MEDIA AND THE WEB” Multimedia and digital technology is expressed to be dynamic, ephemeral, and restless. Bootlegging has evolved in the film and movie industry, first from VCR-VCR copying to recording the film in the cinema using a video camera and then to downloading ripped-off movies from various sites. Analog bootlegs, that is, these copies movies lose their quality over time; the more copies made the more it deteriorates. In comparison to digital media bootlegging, perfect copies can be made without any limit to the amount that can be produced and without affecting the quality. With the advent of digital media, things can easily be done through cyber technology. The meaning of cyber technology, multimedia, and digital media comes through the convergence of these sources. The internet is a global village for people to meet, network and have access to unlimited information. The internet is tracked as far back as the 1960s by scientists and the U.S government who used it as a medium for swift sending of digitized information before it became commercial for everyone else. Its size, lack of restrictions, system of two-way communication and speed of feedback are a distinct from traditional media. People are deprived of privacy and exposed to being targeted by advertisement sites. Online advertising has accrued a lot of millions from featuring on sites. Digital media are the fastest method of correspondence. Some examples of currently emerging digital media technologies are: immersive virtual reality systems, holographic theatres, personal channels, intelligent video agents, digital paper, portable tablets, live doublers, quadruples for TV screens and flat panel display screens. “Mediamorphosis” a term coined by Roger Fidler describes the change media goes through. Nicholas Negroponte in 1978 created the concept of “convergence” to describe the merging of several media technologies. Sprouting from this concept today, print newspapers are fast going digital as well as traditional media gradually joining the train to develop digital media. Tim Berner-Lee takes credit for creating the World Wide Web as well as programmes (hypertext) and the first browser therefore making the internet more global. Although the concept of the web was that the content could be accessed for free, that is the “free culture”; some sites still charge for their services. Largely, sites make their money through adverts. Advertisement has paved a way for digital media to accrue revenue as it did with traditional media. .